Facebook marketing is becoming increasingly challenging today. Because Facebook is the biggest social platform compared to others, many marketers use it as a tool to earn money. That is why marketers should be smarter and wiser enough to grow their businesses.
Here are 5 smart Facebook marketing ideas that will surely work!
1. Create a Facebook Contest to Raise Engagement
Creating a contest in your facebook page is an easy and smart way not just to add new facebook likes but also email subscribers and sales leads for your business. You’ve likely participated in some contests I bet but have you tried running one yourself?
Running a contest with a tempting incentive is one of the best ways to spur ad engagement on Facebook. You need to have an idea that not only captivates your audience in a way that gets them to consider your products and services but is also simple enough for everyone participates in it.
2. Post Short and Enticing Videos
Another way to boost engagement is to post video content. If you’ve tried marketing your company with videos on Facebook already but people just don’t seem to be interested, it is likely because your videos are too long or they are not engaging enough.
Facebook users are looking to be entertained. They’re spending their time on a social platform, likely to kill time or stalk their friends, so you need to divert their attention quickly, with entertaining content. What better way to do that than through video?
There are some important things to remember when you’re creating videos for Facebook, though. First, captioning your videos will be essential to engagement. Second, be sure that you’re setting up your videos auto-play sound correctly when you post. If you’re not into producing video, take advantage of Facebook Live. It’s the live video streaming service that lets anyone broadcast videos from a mobile device. Facebook Live has seen some good results in terms of marketing engagement.
3. Only Pay to Promote Your Best Content with Facebook Marketing Ads
Organic posts aren’t the only way to engage users. In terms of marketing value, Facebook Ads are still an inexpensive and effective marketing method. When you see which content is resonating with your audience in terms of page views, shares, comments, and other engagement metrics, you should be using this data to decide where to focus your promotion budget. Put some money behind your best content to get it even more exposure.
When you combine paid ads with a solid organic posting strategy, they’ll still greatly work. If you’re new to the Facebook ad process, be sure to brush up on how to set up ads for maximum conversions. When you target the right audiences, your ads should still appear where and when you want them to.
4. Promote Page Outside Facebook
You’ve got a gorgeous Facebook page and asked your friends to “like” it and ask their friends to do the same. But don’t forget the offsite promotion as well. If you want to improve engagement on your Facebook page, you need to find ways to bring traffic to it. Yes, using promoted posts and paid ads can highlight your page to Facebook users who are browsing the platform. But what about your users who don’t even know that you have a Facebook page? Most likely, your current presence is much bigger outside of Facebook – especially if your Page is new.
Include a link to your Facebook page and other social media accounts on your website. Add it to the bottom of your emails. Put it in your other marketing materials. Make your blog posts shareable on Facebook. Include links on your business cards. After all, the point of a vanity URL is shareability. You can also go a step further and give your audience a reason to become a Facebook follower. Offer them exclusive deals, content, and promotions that will make them excited to follow you. This Facebook marketing idea gives them a major incentive to engage with your brand on Facebook.
5. Partner with Influencers
Lastly, if you’re still struggling with Facebook engagement, then its time for you to partner with someone who already has it all figured out. Influencer marketing is an investment — if you do it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. This is one of the best Facebook marketing strategy that is sure will work!
The trick is to find influencers who are already in your space and who want to work with you. Try using a tool online to help you find them. You can search for influencers using keywords relevant to your industry or business. Sadly, no search feature will help you find influencers directly on Facebook due to their advanced privacy settings. But you can find influencers on other social sites like LinkedIn or Twitter and then search for them manually using Facebook’s search bar.
Once you find an influencer you want to reach out to, spend some time cultivating that relationship. It’s a slow-burn marketing method, but it does work. You will be surprised by how much engagement you can create!
The most important thing to remember about posting on Facebook is that you need to optimize. Optimize your Facebook business page, optimize your photos, optimize your links, and optimize your videos. Optimize everything. Don’t just post for the sake of posting. Make sure that the content that you produce on Facebook actually matters, and you’ll see results.