Modeling Agency Hires Elderly Models, And Looks Extremely Impressive

In the mainstream modeling world, youth is prized above all else, skewing definitions of young and old in the industry. Some agencies won’t even consider hiring a 25-year-old, let alone anyone who’s middle-aged.

That’s what makes Russian modeling agency Oldushka so unique and refreshing. It started as a passion project for founder Igor Gavar, who photographed retirees for his blog, also named Oldushka. His Moscow-based company exclusively represents models who are 45 and older, flipping the script and encouraging age diversityin the fashion industry. “Beauty—it’s a quality that becomes more valued with years,” Gavar told Vogue. Now his models are appearing in lookbooks of local designers and brands in Russia. Check out some of the faces of Oldushka below.

Olga Kondrasheva, 71 years old


Victor Sosnovtsev, 73 years old

Tatjana Nekliudova, 61 years old


Ivan Petkov, 53 years old


Valentina Yasen, 63 years old


Ludmila Brazhkina, 63 years old


Irina Belisheva, 70 years old


Sergey Arctica, 45 years old


These stunning models all prove that age is beauty. You can find more photos from the agency on Instagram and its website.